There is one thing that drives me crazy about designers and marketing/ad specialists. You would think that they would know what is needed to make a good print. For example, today we had someone call in to say that a color on their "flattened" image was not the right color yellow. I explained to them several times (along with another artist) that we cannot manipulate the color on a flattened image without altering the entire image since it was not in a vector format. They were dead set in their mind that since they sent an EPS file that it was automatically vector. WRONG!!! Just because it is an EPS does not mean it is a vector file. If any of you who read my blog get anything out of this, just know this one thing. Flattened or "raster" files cannot be edited unlike vector files. There isn't a "magic" button printers can press to make your artwork vector or to clean it up. It's amazing the people in the world of design that do not know the first thing about it! I hope that I can help my clients better understand what good artwork is in order to promote themselves better.
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